Privacy Policy

1. Who we are

Lantern Leads is a software product that helps funeral homes follow up people by text, from the home's name. Leads can arrive from a funeral home Facebook Instant Form, with a cell number and SMS consent, or from a list the home uploads, with the name, mobile number, and documented consent the home provides. We operate the app, send SMS on behalf of the funeral home, and store the account and lead data needed to do that.

Controller for the app (funeral-home accounts, billing, our Meta app): Albert Chang, doing business as Albert Chang Consulting (product name Lantern Leads).

Mailing address: 169 Neptune, Irvine, CA 92618.

Contact: hello@getlanternleads.com.

For a person who submitted a funeral home's Facebook Instant Form, or who the home uploaded with documented consent, that funeral home is the business they are in contact with. We process that lead so the home can follow up. We do not sell those leads. Uploaded people are texted only after the home explicitly starts texts.

2. Who this covers

• Funeral-home staff who create a Lantern Leads account.
• Leads who submit a funeral home Facebook Instant Form connected to Lantern Leads, or who a funeral home uploads with documented consent.

v1 is SMS follow-up only. We do not send marketing email to leads in v1.

3. What we collect

From funeral-home staff

• Account: name, email, password (or magic-link email).
• Optional staff cell number, used only for the alerts listed below.
• Business profile used for SMS registration (A2P): legal business name, EIN, business address, website, and a contact.
• Payment details handled by Stripe. We do not store full card numbers.
• Facebook Page connection (tokens and page identity) so we can receive that page’s leads.
• Cadence copy the home writes, booking links they paste, and inbox actions (call logs, booked/stopped).

From leads

Leads can arrive in two ways.

Facebook Instant Form. When someone submits a funeral home's connected Facebook Instant Form, we collect:

• Name and mobile number.
• Other answers on that form.
• SMS consent (form id, timestamp, the consent text, and the raw form payload).

We require the connected Facebook form to collect a cell number and express SMS consent. We do not inherit a form that is missing those.

A list the home uploads. When a funeral home uploads people, we collect the name, mobile number, and documented consent the home provides. We text those people only after the home explicitly starts texts.

For leads from either path, we store the lead and consent record and the SMS thread with the home (outbound follow-up messages, staff replies, inbound replies including STOP/HELP). We do not sell leads.

Collected automatically

• Approximate technical logs needed to run the service (for example IP, browser or app type, timestamps, error logs). We do not use this for advertising.

We do not collect in v1

• Lead email addresses (SMS only).
• Precise location, contacts, photos, or microphone.
• Data from Albert’s personal Facebook, Twilio, or other accounts. Product accounts are separate.

4. How we use it

Funeral-home accounts: create the login, take payment, provision a phone number, submit A2P, connect the Facebook Page, run the SMS cadence, show the shared inbox, and send staff alerts.

Staff SMS alerts are only: new lead; lead replied; A2P needs a fix; a lead replied and nobody answered for about 2 hours during daytime; cadence ended with no booking (once). We do not text staff for each outbound cadence send.

Leads: deliver the lead to the funeral home (from their Facebook Instant Form or from a list they uploaded), send the SMS follow-up they consented to or that the home started after providing documented consent, honor STOP and HELP, pause follow-up messages when they reply so staff can take over, and keep a record of consent. Uploaded people are texted only after the home explicitly starts texts.

Purposes: provide the service, comply with SMS / TCPA / carrier rules, prevent abuse, and fix outages. We do not sell personal information. We do not use lead data to run our own ads.

5. Who we share it with

We share data only as needed to run the product:

We do not sell leads or staff data. We do not share a lead with other funeral homes.

If we are required by law to disclose data, we will do that only as required.

6. SMS, consent, and opt-out

Texts to a lead are sent only after there is documented consent. For someone who submitted a funeral home Facebook Instant Form, that consent is the SMS consent checkbox on that form. For someone the home uploaded, the home provides documented consent, and we text them only after the home explicitly starts texts.

• STOP (or equivalent): we halt SMS to that number immediately and do not restart in v1.
• HELP: we send a short system reply with the home name and how to opt out.
• Other replies: we pause follow-up messages and show the thread to staff.
• Quiet hours: about 9am–7pm in the funeral home’s local time.

Staff alert texts go only to a cell that staff entered in the app.

7. How to request deletion

Email hello@getlanternleads.com from the address we have on file (or name the funeral home and the mobile number). Say you want your data deleted.

• Leads: this includes people who submitted a Facebook Instant Form and people a funeral home uploaded. Email hello@getlanternleads.com with your name, mobile number, and the funeral home (if you know it). We will stop texts if they have not already stopped, and delete or de-identify the lead record we hold — including uploaded-lead data, the consent record, and the text thread. The funeral home may still have its own copy (for example a call note). Ask that home as well if you want them to delete it. Replying STOP stops texts but does not delete the record.
• Funeral-home accounts: we will close the account, stop sending, and delete or de-identify account and lead data we hold for that home, except records we must keep for a limited time (billing, SMS consent proof, legal hold).

You can also cancel inside the app. Canceling stops sending. Deletion still needs the email above until we ship an in-app delete control.

8. Retention

• Active accounts and their leads: while the home is a customer and as needed to provide the inbox and consent proof.
• After cancel or a delete request: we delete or de-identify within 30 days, except limited records required for taxes, fraud, or SMS/TCPA proof.
• STOP records: we keep enough to make sure we do not text that number again.

9. Children

Lantern Leads is not for children under 18. We do not knowingly collect data from children. Pre-need lead forms are for adults. If you believe we have data from a child, email hello@getlanternleads.com and we will delete it.

10. Security

We use standard safeguards (encrypted transit, access limited to running the service, secrets kept out of app logs). No method is perfect. If we learn of a breach that affects you, we will notify you as required by law.

11. Changes

If we change this policy in a material way, we will update the date above and post the new policy at https://getlanternleads.com/privacy. For funeral-home customers we will also email the account address when the change is material.

12. Contact